BRANDING

We work closely with our clients to understand their brand and who their target market is. Our first step is always to do market research. Second, we focus on the target market; who are they, what similar projects they use, how to stand out, etc. Our third step is to create the story using a variety of visuals and after we are all in agreement the design process begins. 

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Soul Patch Kombucha, a small-batch Kombucha company based in California. The owners knew they wanted a retro, California vibe that wasn't too serious. From there we identified competitors and how we could visually stand out. The result is a fun 70's inspired extravaganza on your eyes and was a lot of fun to create. 

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The concept behind Black Dragon was Black American food options served through the aesthetics of classic Chinese American takeout. We referenced the aesthetics of the classic 1980's movie, The Last Dragon as well as traditional Chinese American takeout restaurants. The results were; logo & branding, uniforms, merch, social media posts, outdoor signage, and packaging